Advertising Models

Dongling Huang
Name: Dongling Huang
Title:Assistant Professor
Department Lally School of Management and Technology
School Lally School of Management and Technology
Bio Dr. Huang’s research interest includes advertising models, pricing and marketing issues in high-tech markets. She is also interested in marketing application of Bayesian Econometrics. “What Happens When Demand is Estimated with a Misspecified Model,” a paper she’s written with Christian Rojas and Frank Bass, has been accepted for publication in the Journal of Industrial Economics.

Professor Huang has taught Marketing Principles at University of Texas at Dallas.
Details
Education Ph.D.,University of Texas at Dallas; M.S.,University of Texas at Dallas; M.A., Peking University; B.A., Peking University