John Franklin


Programs Taught

Business Intelligence


John Franklin has over 20 years of experience, specializing in the design and implementation of advanced analytic systems. His primary focus has been in marketing and sales analytics for consumer goods. John has worked on analytic projects in nearly every packaged good category. His professional experience also extends into the Healthcare and Insurance verticals.

After receiving a B.S. from the University of Massachusetts, he earned an M.S. from Brown University and an MBA from Carnegie Mellon University with a concentration in Operations Research.

John is an Instructor Mentor with Rensselaer at Work. He teaches in the Business Intelligence Certificate.

Other Professional Experience

  • Analytic Consultant – JAdvisor
  • Senior Manager, Global Insights Advanced Analytics – PepsiCo
  • VP, Product Development – CircleLink Health
  • Manager, Business Analysis Solutions – Proctor & Gamble (P&G)
  • VP Client Service/Analytic Insights/Integrated Solutions – Information Resources Inc.
  • Director, Product Development – SAP Khimetrics
  • VP, Analysis & Product Development – MMA/AIM
Education & Training
  • BS, Behavioral Science – University of Massachusetts, Amherst
  • MS, Psychology – Brown University
  • MBA, Operations Research - Carnegie Mellon University


Current Courses
  • ENGR 6200: Data-Driven Decision Making


Blough, D. S., & Franklin, J. J. (1985). Pigeon discrimination of letters and other forms in texture displays. Perception & Psychophysics, 38(6), 523-532. doi: 10.3758/bf03207061

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