Gaurav Jain

Assistant Professor, Lally School of Management

Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of complete information. Prior to earning his Ph.D. from the Tippie College of Business at the University of Iowa, Gaurav earned his bachelor’s degree in engineering and an MBA in marketing. More specifically, his research spans the fields of numerical cognition and judgment, working memory capacity, and, attention limitations. Using psycho-physical methods, such as eye tracking and facial expression analysis, Gaurav makes novel predictions about how various cognitive biases influence consumer choices.

Ph.D. in Marketing, Tippie College of Business, University of Iowa
MBA, Management Development Institute (MDI), Gurgaon, India
Bachelor of Engineering, Manipal Institute of Technology, Manipal, Karnataka, India
Research Focus
  • Marketing
Contact Information
Select Works
  • Perceptual Anchoring and Adjustment (2021). Forthcoming at Journal of Behavioral Decision Making. With Nayakankuppam, D., Gaeth, G. J.
  • Revisiting attribute framing: The impact of number roundedness on framing (2020). Organizational Behavior and Human Decision Processes 161, 109-119. With Gaeth, G. J., Nayakankuppam, D., Levin, I. P
  • (The lack of) fluency and perceptions of decision making (2020), Journal of Marketing Communications. With Shrivastava, S., Nayakankuppam, D., Gaeth, G. J.
  • Impact of embodiment on attitude strength (2021), Journal of Consumer Marketing. With Shrivastava, S., Kyon, J., Nayakankuppam, D.
  • Numerosity and allocation behavior: Insights using the dictator game (2017), Judgment and Decision Making, 12(6), 527 – 536 . With Shrivastava, S., Nayakankuppam, D., Gaeth, G. J., Levin, I. P.
  • Toward understanding everyday decision making by adults across the autism spectrum (2016). Judgment and Decision Making, 11(6), 537 – 546. With Gaeth, G. J., Levin, I. P., Burke, E. V.