James P. Zappen

Professor, Communication and Media

James P. Zappen researches and teaches in the areas of digital rhetoric, digital media, and contemporary American literature.

His book, The Rebirth of Dialogue: Bakhtin, Socrates, and the Rhetorical Tradition (State University of New York Press, 2004), explores dialogical alternatives to traditional rhetorical theory and practice. More recent works on rhetoric are “Kenneth Burke's Counter-Spectacle and the Problem of Unity in Political Culture,” in Literature of the Americas: A Journal of Literary History; “Digital Rhetoric and the Internet of Things,” in Theorizing Digital Rhetoric; and “Affective Rhetoric in China’s Internet Culture,” in Present Tense: A Journal of Rhetoric in Society. Recent works on literature include “Affective Identification in Jennifer Egan’s A Visit from the Goon Squad,” in LIT: Literature Interpretation Theory; and “New York City as Dwelling Place: Reinventing the American Dream in Steven Millhauser’s Martin Dressler, Joseph O’Neill’s Netherland, and Atticus Lish’s Preparation for the Next Life,” in The Journal of American Culture.


Ph.D. University of Missouri