Sara Tack

Lecturer, Communication and Media

Sara Tack is a creative director, art director and artist. She co-founded Smith & Jones, a marketing communications agency, where she designed and implemented integrated brand identity systems. Her client experience includes national & international brands such as Adidas, Heineken, Michelin, The Crane Paper Co, Pitney Bowes, GE and IBM to a roster of regional clients; the Glimmerglass Opera, Historic Deerfield, Mount Snow, Windham Mountain, Albany Institute of History & Art, The Chickasaw Nation, Ellis Medicine, Farm Family Insurance, Vassar Brothers Medical Center, NYS Health Department, and many others. Sara has received numerous design and marketing awards including AIGA New York State of Design, American Corporate Identity Awards, Creativity, Aster Awards, Creative Excellence in Business Advertising Awards (CEBA), Graphic Design USA, Logo Lounge, Macromedia People's Choice Award, MarCom Awards, The One Show and REBRAND 100. Her work has been published in American Corporate Identity,, Graphic Design USA, Logo Lounge Book Six and Logo Lounge Masters Library on Typography Book 4. Her personal work explores the materiality of language and communication through typography, and the intersection of the written and spoken word. She has been exhibited at the Museum of Art at the Dick Institute, Scotland, Nickle Arts Museum, Calgary, Vancouver Video Poem Festival, Centro De La Imagen, Mexico City, The Kitchen, NY, The Virginia Film Festival and is in the permanent collection of The Herbert F. Johnson Museum at Cornell University.


BFA, Graphic Design - Purchase College MFA, Integrated Electronic Arts - Rensselaer Polytechnic Institute

Research Focus
  • Graphic Design, Visual Communicatons, Brand Identity, Design History
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