Ronald Ladouceur

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Ronald Ladouceur has a broad and varied academic and professional background. 

An adjunct professor at RPI in the Department of Communications and Media since 2023, Ladouceur also serves as an adjunct professor in the School of Business at the University at Albany, where, since 2013, he has taught branding, marketing and entrepreneurship at both the graduate and undergraduate level. 

His recent academic work has focused on the intersection of branding, popular science and culture in the U.S. in the late nineteenth and early twentieth centuries. His published work ranges from a cultural history of early American biology textbooks to studies of the parallel development of national branding and “Lost Cause” mythology. 

In addition to his academic work, Ladocueur is a career branding professional. He is the owner and chief creative force at POSTMKTG, a web development and promotions agency founded in 2012 in Schenectady, New York. POSTMKTG’s clients have included the Lally School at RPI, Purchase College, Siena College, the University at Albany, Albany Medical Center, and numerous other educational institutions, financial service organizations, business and nonprofits.

Prior to founding POSTMKTG, Ladouceur was the executive vice president and executive creative director at Media Logic, one of upstate New York’s largest advertising agencies. There he initiated agency capacities in branding, design, web development and social media, and guided the development of notable national and regional brands, including FYE, MVP Health Care, St. Peter's Health Partners, Rensselaer County, WMHT and RPI (he authored RPI’s tagline, “Why not change the world?”)

Ladouceur is a member of the board of The Society for Commercial Archeology and a former member of the board of the Regional Food Bank of Northeastern New York. He volunteers his agency time in support of several human service organizations, including the Underground Railroad Education Center in Albany and the Joshua Project of Schoharie County.

He holds an MA in Liberal Studies from Empire State University and a BA in General Studies from SUNY Oneonta. His work has been featured in Forbes, Print and HOW, and published in ABA Bank Marketing, Stores Magazine and Retail Online Integration. He has earned awards from Communication Arts (its first “Interactive Marketing Award”), CASE, The Healthcare Marketing Report, Cable Television Association Magazine, The American Marketing Association and The Ad Club (including two for “Best of Show”).



Ladouceur, Ronald P., “Ella Thea Smith and the Lost History of American High School Biology Textbooks.” Journal of the History of Biology. Vol. 41, No. 3 (Fall, 2008), pp. 435-471.

--, “The Rise of White Flour,” Society for Commercial Archeology Journal. Vol. 38, No. 1 (Spring, 2020), pp. 6-11.

--., “Home.” Textbook History, accessed January 4, 2024.


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