Sara Tack


Sara Tack is a creative director, art director, designer, artist and educator. She co-founded Smith & Jones, a marketing communications agency, where she designed and implemented integrated brand identity systems. Her client experience includes national & international brands such as Adidas, Heineken, Michelin, The Crane Paper Co, Pitney Bowes, GE and IBM to a roster of regional clients; the Glimmerglass Festival, Hart Cluett Museum, Historic Deerfield, Mount Snow, Windham Mountain, Albany Institute of History & Art, The Chickasaw Nation, Ellis Medicine, Farm Family Insurance, Vassar Brothers Medical Center, NYS Health Department, and many others. Sara has received numerous design and marketing awards including AIGA New York State of Design, American Graphic Design Award, American Corporate Identity Award, Creativity, Aster Awards, Creative Excellence in Business Advertising Awards (CEBA), Graphic Design USA, Logo Lounge, Macromedia People's Choice Award, MarCom Awards, The One Show and REBRAND 100. Her design work has been published in American Corporate Identity,, Graphic Design USA, Logo Lounge Book Six and Logo Lounge Masters Library on Typography Book 4.

Sara's personal work and research explores the materiality of language and communication through typography, and the intersection of the written and spoken word. She has been exhibited nationally and worldwide, having work shown at ISEA (Alberta, Canada), the Museum of Art at the Dick Institute (Scotland), Nickle Arts Museum (Calgary), Vancouver Video Poem Festival, Centro De La Imagen (Mexico City), The Kitchen (NYC), Site:Brooklyn, Schweinfurth Art Center, Virginia Film Festival, Art Center of the Capital Region, Albany Center Gallery, The Schick Gallery at Skidmore College, Robert C. Moore Gallery at the University of North Georgia, Bard College, Bennington College, and is in the permanent collection of The Herbert F. Johnson Museum at Cornell University. Sara's work has been published in international journals including "The Ilanot Review”, "Up the Staircase Quarterly”, and “Passengers Journal”.

Education & Training

MFA, Electronic Arts, Rensselaer Polytechnic Institute
BFA, Graphic Design and Photography, State University of New York College at Purchase


Other Focus Areas

Graphic Design, Communication Design, Brand Identity, Color Theory, Design History

Back to top