Sara Tack is a creative director, art director, designer, artist and educator. She co-founded Smith & Jones, a marketing communications agency, where she designed and implemented integrated brand identity systems. Her client experience includes national & international brands such as Adidas, Heineken, Michelin, The Crane Paper Co, Pitney Bowes, GE and IBM to a roster of regional clients; the Glimmerglass Festival, Hart Cluett Museum, Historic Deerfield, Mount Snow, Windham Mountain, Albany Institute of History & Art, The Chickasaw Nation, Ellis Medicine, Farm Family Insurance, Vassar Brothers Medical Center, NYS Health Department, and many others. Sara has received numerous design and marketing awards including AIGA New York State of Design, American Graphic Design Award, American Corporate Identity Award, Creativity, Aster Awards, Creative Excellence in Business Advertising Awards (CEBA), Graphic Design USA, Logo Lounge, Macromedia People's Choice Award, MarCom Awards, The One Show and REBRAND 100. Her design work has been published in American Corporate Identity, FuelYourBranding.com, Graphic Design USA, Logo Lounge Book Six and Logo Lounge Masters Library on Typography Book 4.
Sara's personal work and research explores the materiality of language and communication through typography, and the intersection of the written and spoken word. She has been exhibited at ISEA, the Museum of Art at the Dick Institute, Scotland, Nickle Arts Museum, Calgary, Vancouver Video Poem Festival, Centro De La Imagen, Mexico City, The Kitchen, NY, The Virginia Film Festival and is in the permanent collection of The Herbert F. Johnson Museum at Cornell University. Her art has been published in international journals such as The Illanot Review, and Up the Staircase Quarterly.
Graphic Design, Communication Design, Brand Identity, Color Theory, Design History