Gaurav Jain


Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of complete information. Prior to earning his Ph.D. from the Tippie College of Business at the University of Iowa, Gaurav earned his bachelor’s degree in engineering and an MBA in marketing. More specifically, his research spans the fields of numerical cognition and judgment, working memory capacity, and, attention limitations. Using psycho-physical methods, such as eye tracking and facial expression analysis, Gaurav makes novel predictions about how various cognitive biases influence consumer choices.


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The following is a selection of recent publications in Scopus. Gaurav Jain has 7 indexed publications in the subjects of Business, Management and Accounting, Psychology, Decision Sciences.

Gaurav Jain, Sunaina Shrivastava, Zeynep Ece Tolun
Journal of Marketing Communications
, 2023
Gaurav Jain, Dhananjay Nayakankuppam, Gary J. Gaeth
Journal of Behavioral Decision Making
, 34
, 2021
, pp.581-592
Sunaina Shrivastava, Gaurav Jain, Jae Hwan Kwon, Dhananjay Nayakankuppam
Journal of Consumer Marketing
, 38
, 2021
, pp.495-513
Gaurav Jain, Sunaina Shrivastava, Dhananjay Nayakankuppam, Gary J. Gaeth
Journal of Marketing Communications
, 27
, 2021
, pp.670-684
Gaurav Jain, Gary J. Gaeth, Dhananjay Nayakankuppam, Irwin P. Levin
Organizational Behavior and Human Decision Processes
, 161
, 2020
, pp.109-119
Sunaina Shrivastava, Gaurav Jain, Dhananjay Nayakankuppam, Gary J. Gaeth, Irwin P. Levin
Judgment and Decision Making
, 12
, 2017
, pp.527-536
Gary J. Gaeth, Irwin P. Levin, Gaurav Jain, Eleanor V. Burke
Judgment and Decision Making
, 11
, 2016
, pp.537-547

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