About
Jason Du is an Assistant Professor of Marketing in the Lally School of Management at Rensselaer Polytechnic Institute. He earned his Ph.D. in Management from Massachusetts Institute of Technology in 2025. His research interests lie in entertainment products, creative industries, and the content economy. His teaching philosophy encourages students to think from first principles and explore ideas across disciplinary boundaries. In his spare time, he enjoys music and film and is particularly passionate about singing and writing lyrics.
Research
Teaching
MGMT 4180 Marketing Analytics
MGMT 6180 Marketing Analytics
MGMT 4450 Internet Marketing
MGMT 6720 Internet Marketing
MGMT 4490 Advertising Strategy and Promotions
MGMT 6540 Marketing Communication and Promotion Strategy